What Ukrainians are looking for ahead of March 8: flowers, gifts, or discounts — Google data

Ukrainians are actively searching for gifts, flowers, and celebration ideas ahead of March 8. Find out which searches are growing the most, whether people are interested in discounts, and how the perception of the holiday is changing in Ukraine

Order Visit Ukraine branded merchandise and support Ukraine (worldwide delivery)

ORDER

March 8 continues to be perceived as a holiday in Ukraine. Despite changes in the social context, interest in surprises, flowers, and gifts remains consistently high. According to data from Google demand analysis conducted by experts at codes.com.ua, Ukrainians are much more actively searching for gift ideas than promotional offers or discounts.

We will tell you what people most often google before March 8, how the perception of the holiday has changed, and why emotions are more important than savings.

How interest in March 8 is growing: search query figures

On the eve of the holiday, the number of searches for “March 8” reaches 300,000 — 8–12 times more than the average for other months of the year.

At the same time, interest in specific gift categories shows even more pronounced seasonality:

● flowers are searched for 6–7 times more often than usual;

● sweet gifts are searched for 10.5–11 times more often;

● gift sets with cosmetics or perfumes are searched for 19–21 times more often.

This indicates that Ukrainians are actively preparing for the holiday, but mostly at the last minute.

Gifts for March 8: what people search for most often

The search query “gift for March 8” increases more than 20 times in March — to 60,500+ queries compared to an average of about 3,000 per month throughout the year.

The more general query “gifts for March 8” has about 18,100 queries (+350%) during the peak period.

The phrase “what to give” occurs 12 times more often in March than the average throughout the year.

In addition to gifts, interest in leisure and the festive atmosphere is growing: searches for “where to go on March 8,” festive table menus, and recipes increase 6–10 times.

Researchers note that Ukrainians perceive this holiday as an opportunity to express love and respect to their loved ones, mothers, sisters, friends, and colleagues. For most, the ideological context of the struggle for women's rights has taken a back seat.

Don't want to miss important updates and useful articles? Subscribe to our weekly newsletter!

Flowers, cards, and sweets: timeless classics

Statistics confirm that traditional holiday attributes remain the undisputed leaders.

Greeting cards are unrivaled. Tulips are the most popular flowers. Candy and chocolate show steady seasonal growth.

Thus, the classic gift set — flowers, sweets, and a card — remains the most popular option.

However, Ukrainians are increasingly choosing gifts with meaning. For example, it is worth paying attention to merchandise from the Visit Ukraine portal — stylish clothing and accessories with Ukrainian themes: T-shirts, shoppers, hoodies. Such a gift combines practicality with values and is suitable for a friend, sister, or mother. By ordering merchandise on the Visit Ukraine website, you can give a gift that is not only beautiful but also symbolic.

Are Ukrainians looking for discounts before March 8?

Against the backdrop of active interest in gifts, requests for discounts seem modest. The difference is striking: less than 1,000 requests for discounts versus more than 60,000 for gifts. At the same time, requests for gifts show seasonal growth from 800% to 2500%.

Experts conclude that in the context of March 8, Ukrainians are more focused on the emotions and significance of the gift than on saving money.

We remind you! Choosing a gift for March 8 that will truly delight is not an easy task, because every woman has her own preferences and style. Universal candy sets have long ceased to surprise anyone, so it is worth approaching the choice with greater attention. Read more about gift ideas for your mom, wife, grandmother, girlfriend, sister, mother-in-law, or mother-in-law.

Photo: freepik

Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.

We recommend purchasing it for a safe and comfortable trip to Ukraine: 

Visit Ukraine Insurance – insurance covering military risks for entry and travel in Ukraine;

Visit Ukraine Car Insurance – car insurance with extended coverage in Ukraine;

Visit Ukraine Legal Advice – comprehensive legal support on entry to Ukraine;

Visit Ukraine Tickets – bus and train tickets to/from Ukraine;

Visit Ukraine Tours – the largest online database of tours to Ukraine for every taste;

Visit Ukraine Hotels – hotels for a comfortable stay in Ukraine;

Visit Ukraine Merch – patriotic clothing and accessories with worldwide delivery.

© 2018-2026, Visit Ukraine. Use, copying or reprinting of materials on this site is permitted only with a link (hyperlink for online publications) to Visit Ukraine.

All rights reserved.