How ITB Berlin 2024 went: Visit Ukraine team's impressions and history of participation in the fair
In 2024, Visit Ukraine traditionally took part in the main exhibition in the tourism industry ITB Berlin 2024. Here is how the event went for Visit Ukraine and what impressions our team received from the event
From March 5 to 7, 2024, the main tourism exhibition ITB Berlin took place at the Berlin Exhibition Center. The Visit Ukraine team was also among the participants of the event. We talked about the purpose of our trip to the International Tourism Exchange Berlin here. Today we decided to share with you our impressions of the event.
Ukraine at ITB Berlin-2024
ITB Berlin is an event in which about 10,000 companies from 180 countries and regions of the world participate annually.
The exhibition is a great opportunity for the Visit Ukraine team to present Ukraine, first of all, to remind visitors about the difficult times that our country is currently living in and to demonstrate that even in such conditions, the Ukrainian tourism business is developing, creating new projects and looking for partners for their implementation.
In general, in 2024, the Ukrainian stand was represented by the State Tourism Development Agency, several cities (Kyiv, Chernivtsi, Kharkiv, Zaporizhzhia, Uzhhorod), as well as specialized associations.
How was ITB Berlin 2024 for the Visit Ukraine team?
As part of the International Tourism Exchange Berlin-2024, we were looking for new partners among travel companies and services for the promotion of travel to Ukraine. We also met with representatives of online travel services to discuss possible integration with our web resource. This year, Visit Ukraine plans to move from the status of an information portal to a service platform on which every user can order a travel service online, so such cooperation is extremely important for us.
Also, as part of the event, the Visit Ukraine team held a raffle of our branded merch. Participants representing projects from Poland and Italy became the lucky owners of T-shirts with Ukrainian symbols.