Thousands of kilometers away from home, Ukrainians are making every effort to work and create the best possible image of Ukraine abroad. In particular, the team of the Ukrainian brand ÉLAN successfully held the world's largest event for beauty professionals. Read more in the article

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Over 500 beauty industry specialists from 30 countries participated in the extraordinary ÉLAN ASIA SHOW event. Taking place from May 15th to 21st, the Ukrainian brand ÉLAN brought together the finest brow artists, make-up artists, and lamimakers from around the world in Antalya, Turkey. The event seamlessly combined the competitive spirit of championships with the experience of a lovely vacation and enjoyable networking. Anton Taranenko, the CEO of Visit Ukraine, served as both a partner of the event and the head of the jury for one of the competitions.

ÉLAN has been a renowned trendsetting brand in the brow industry since 2015. It is widely recognized as a leading cosmetic manufacturer, exporting its products to over 40 countries. The brand's founders, Olena Kurchyna and Anna Kravchenko, boast more than 30 years of combined experience in the beauty industry. In 2022, they established their own production facility, ÉLAN KIMYA, in Turkey.

ÉLAN ASIA SHOW stands as the most significant event for beauty specialists

Brow artists, make-up artists, and lamimakers showcased their talents in six championships with a total prize fund of 20,000 euros. The winners also received prizes from ÉLAN, the event's main sponsor, as well as from partners such as the professional disinfectant brand disAL and the International Association of Brow Artists.

The geographical reach of ÉLAN ASIA SHOW was truly impressive, attracting beauty specialists from Ukraine, Poland, Lithuania, Latvia, Estonia, Slovenia, Romania, Moldova, Bulgaria, the Czech Republic, Montenegro, Greece, Italy, Germany, Belgium, the Netherlands, the United Kingdom, Finland, Georgia, Azerbaijan, Turkey, the United Arab Emirates, Israel, Japan, the United States, and Australia.

One of the most anticipated highlights was the «Kids Make-up» competition, where children under 12 showcased their creativity by creating space-themed make-up looks. All young make-up artists received gifts from event sponsors and partners.

The event also featured a two-day BROW & LASH and MAKE-UP conference, with renowned speakers from across the globe sharing their journeys to success, demonstrating their signature techniques for trendy beauty procedures, and discussing the creation of cosmetics and emerging beauty trends.

During the unique beauty format called TOP WORKSHOPS, 28 leading trainers and championship juries simultaneously presented their skills. Participants had the exceptional opportunity to observe the work of the industry's finest professionals in real time.

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MISS ÉLAN CONTEST

For the first time, the great MISS ÉLAN contest took place, following the tradition of global beauty pageants. Eleven beauty professionals competed for the prestigious title, and all participants received gifts from event partners.

The winner of the contest was Alexandra Prokopchenko, a talented brow artist, make-up artist, and lamimaker from Rivne. As a delightful surprise, Miss ÉLAN received a refund for her participation fee in ÉLAN ASIA SHOW, making her trip a truly special gift. This prize was made possible through the generosity of Anton Taranenko, the CEO of Visit Ukraine and the head of the jury. The MISS ÉLAN event was exclusively open to members of the International Association of Brow Artists, Make-up Artists, and LamiMakers.

The event took place at the exquisite Bosphorus Sorgun Hotel in Turkey, a renowned 5-star establishment featuring a picturesque beach.

ÉLAN ASIA SHOW, the largest international event for beauty specialists, highlighted Ukraine's innovative spirit and commitment to excellence in all aspects of the beauty industry, including product manufacturing, service quality, and professional education.

We remind you! Ukraine is famous for its unprecedented number of talented people, many of whom are designers and fashion designers. Find out which Ukrainian brands have gained international recognition and how they help on their home front in our article.

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