Canada has launched a large-scale anti-immigrant information campaign, investing heavily in curbing migration flows. Learn about the Trudeau government's unexpected change of course and the new challenges for potential immigrants, including Ukrainians

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Canada, which has long been considered one of the world's most immigrant-friendly centers, has unexpectedly launched an aggressive information campaign aimed at curbing the flow of new immigrants. According to Reuters, the advertising campaign cost the government $178,000 and aims to radically change public sentiment and immigration expectations.

Read more about the opportunities for Ukrainians to emigrate to Canada here.

What is the Canadian ad against potential immigrants about?

The advertising campaign was developed in eleven languages, including Ukrainian, Spanish, Hindi, Urdu and Tamil. Its main goal is to directly influence the search queries of potential immigrants. When people search for information about asylum in Canada, they will be shown specially prepared content called “The Asylum System in Canada.” It is noted that this ad is currently paid for until March 2025.

Key messages of the ad

One of the key messages of the campaign makes clear the complexity of the immigration process:

“It's not easy to get asylum in Canada. There are strict eligibility guidelines. Find out what you need to know before you make a life-changing decision,” reads one of the paid ads.

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Why is Canada changing its refugee and migrant policy and what will change?

Polls show that a growing number of Canadians believe that the country accepts too many migrants. There is a tendency to blame immigrants for rising real estate prices and exacerbating socioeconomic problems. Therefore, the government of Prime Minister Justin Trudeau is actually changing the decades-old policy of openness. The official course now includes:

● Reduction of immigration quotas;

● Accelerated processing of asylum applications;

● The possibility of deportation for temporary residents.

Immigration, Refugees and Citizenship Canada also emphasizes the fight against misinformation and the risks of unauthorized mediation in immigration processes.

The government's action plan:

1. Force millions of people to leave the country on their own after their visas expire

2. Speed up the deportation procedure

3. Minimize new immigration flows

Canada is demonstrating an unprecedented change in migration policy. The country that used to be a symbol of tolerance and openness is now building stricter barriers for potential immigrants. If you are planning to immigrate or are already in the process of moving, we recommend that you contact Visit Ukraine's professional migration lawyers.

Our specialists can provide detailed advice on your current issues and help you with the preparation of the documents you need.

You can order a consultation and legal support via WhatsApp and Telegram or through the form on the website.

We remind you! Ukrainians wishing to travel to Canada in 2024 should familiarize themselves with the new immigration rules, as the government of this country has made adjustments in this matter. Read how to get to Canada, what documents are needed, and whether there are any programs for Ukrainian citizens in our previous article.

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