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04 Mär. 2023

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Ukraine is among the 20 most influential countries in the Global Soft Power Index 2023

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Ukraine is among the 20 most influential countries in the Global Soft Power Index 2023

In 2022, Ukraine became known throughout the world. Unfortunately, this was due to terrible events. However, most countries have learned how strong, unbreakable, and powerful our country is. As a result, we are among the 20 most influential countries in the world. Here's how Ukraine fared in the ranking

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Ukraine has been ranked 19th in the Global Soft Power Index 2023, significantly improving its result compared to previous years. This rating is the most comprehensive global study of the perception of national brands conducted by the British consulting company Brand Finance


What is the reason for the rapid improvement of the results?


This year, Ukraine's growth was the highest among the countries participating in the study. The report covers several indicators: global soft power, recognition, reputation, and influence.

Brand Finance surveyed more than 100 thousand respondents.


Ukraine's key indicators in 2023:

 Influence - 19th place;

• Recognition - 15th place;

• Reputation - 68th place;

 Soft Power Index - 37th place.


The last indicator means that a country's influence in the world is based on cultural and value factors, not military or economic power. 


It is noteworthy that respondents noted a change in the perception of Ukraine because of the war with russia. By the way, the war has become the most stable association with our country.  


These results are the achievement of Ukrainians, the President, diplomats and the Armed Forces, who tell stories of our people's courageous struggle every day. The study confirmed that the world now perceives Ukraine not as a distant and unknown country, but as a center of courage and freedom. 


Western countries and russia


The United States, the United Kingdom, and Germany traditionally top the ranking. This year, Japan has overtaken China and taken the fourth place.


The war started by russia dropped this country in the ranking. Not surprisingly, the reputation of the terrorist country has fallen to 105th place this year.


We remind you! Recently, the public organization BrandUkraine has released the first comprehensive analysis of the perception of Ukraine abroad in 2022. Read more about the results here.



Photo: Getty Images



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