Icon
Come back

1 min

04 Mar. 2023

17761

Ukraine is among the 20 most influential countries in the Global Soft Power Index 2023

Popular
Ukraine
Ukraine is among the 20 most influential countries in the Global Soft Power Index 2023

In 2022, Ukraine became known throughout the world. Unfortunately, this was due to terrible events. However, most countries have learned how strong, unbreakable, and powerful our country is. As a result, we are among the 20 most influential countries in the world. Here's how Ukraine fared in the ranking

Order branded Visit Ukraine merchandise and support Ukraine (worldwide delivery)
Order branded Visit Ukraine merchandise and support Ukraine (worldwide delivery)
BUY


Ukraine has been ranked 19th in the Global Soft Power Index 2023, significantly improving its result compared to previous years. This rating is the most comprehensive global study of the perception of national brands conducted by the British consulting company Brand Finance


What is the reason for the rapid improvement of the results?


This year, Ukraine's growth was the highest among the countries participating in the study. The report covers several indicators: global soft power, recognition, reputation, and influence.

Brand Finance surveyed more than 100 thousand respondents.


Ukraine's key indicators in 2023:

 Influence - 19th place;

• Recognition - 15th place;

• Reputation - 68th place;

 Soft Power Index - 37th place.


The last indicator means that a country's influence in the world is based on cultural and value factors, not military or economic power. 


It is noteworthy that respondents noted a change in the perception of Ukraine because of the war with russia. By the way, the war has become the most stable association with our country.  


These results are the achievement of Ukrainians, the President, diplomats and the Armed Forces, who tell stories of our people's courageous struggle every day. The study confirmed that the world now perceives Ukraine not as a distant and unknown country, but as a center of courage and freedom. 


Western countries and russia


The United States, the United Kingdom, and Germany traditionally top the ranking. This year, Japan has overtaken China and taken the fourth place.


The war started by russia dropped this country in the ranking. Not surprisingly, the reputation of the terrorist country has fallen to 105th place this year.


We remind you! Recently, the public organization BrandUkraine has released the first comprehensive analysis of the perception of Ukraine abroad in 2022. Read more about the results here.



Photo: Getty Images



Our products and cooperation:


Visit Ukraine Tours is the largest online database of tours in Ukraine for every taste;

Visit Ukraine Merch - patriotic clothing and accessories with worldwide delivery;

Visit Ukraine Tickets - book airline tickets to anywhere in the world, as well as bus and train tickets;

Cooperation – cooperation and advertising integrations with the Visit Ukraine and Visit World projects.




Recommended articles

1 min

Events Eurovision Song Contest 2023 in the UK: Ukrainians will be able to buy tickets at a discount

Eurovision Song Contest 2023 in the UK: Ukrainians will be able to buy tickets at a discount

The organizers of the Eurovision Song Contest 2023 offer refugees from Ukraine in Liverpool to buy tickets to the show at a discount. Find out more about the discounted price of Eurovision tickets

28 Feb. 2023

More details

1 min

Documents Where to get a passport and exchange a driver's license abroad: addresses, terms, prices

Where to get a passport and exchange a driver's license abroad: addresses, terms, prices

Citizens of Ukraine can apply for passport documents in the countries where the Passport Service has started operating. We will tell you in more detail where exactly the divisions of SE "Document" are located, what services they provide and their cost

03 Mar. 2023

More details

1 min

For refugees Ukrainians contribute more to the European budget than some countries spend on their support: details in figures

Ukrainians contribute more to the European budget than some countries spend on their support: details in figures

Millions of Ukrainians have been forced to move to European countries since the start of the full-scale invasion. Find out more about how refugees have helped the EU economy and what it costs Ukraine

12 Sep. 2024

More details

1 min

Popular Getting married or divorced abroad: opportunities for Ukrainians

Getting married or divorced abroad: opportunities for Ukrainians

Citizens of Ukraine who are currently abroad can get married or divorced in another country by visiting the Ukrainian embassy. We have prepared a list of countries where such services are currently available

02 Mar. 2023

More details