Icon
Come back

3 min

23 Jan. 2025

744

How the tourism industry of Ukraine has changed over the past 5 years: report of the Head of DART Mariana Oleskiv

Travel
Popular
Ukraine erkunden
Ukraine
How the tourism industry of Ukraine has changed over the past 5 years: report of the Head of DART Mariana Oleskiv

Mariana Oleskiv, the head of DART, has completed her five-year term in office. Learn more about the results of the agency's work during this period

Choose a tour in Ukraine for any taste
Choose a tour in Ukraine for any taste
CHOOSE A TOUR


On January 21, the Cabinet of Ministers of Ukraine dismissed Mariana Oleskiv from the head of the State Agency for Tourism Development of Ukraine due to her expiration of term. Yulia Kasyan, who served as the head of the Public Services Department, will temporarily take over the head of the State Agency.

At the reporting conference at the end of her five-year term, Ms. Kasyan discussed DART's main achievements during this period. The full list of DART's achievements and effectiveness can be found here.


We tell you how big Ukraine is and where to go for those who are planning a trip for the first time.


What has DART achieved in 5 years?


At the press conference, Mariana Oleskiv summarized the work of the State Agency for Tourism Development of Ukraine during global challenges, such as the pandemic and full-scale invasion. Despite the difficulties, the agency has achieved significant results in developing the tourism industry and forming a positive image of Ukraine on the world stage.


“Over the five years of DART's existence, we have systematized the development of the tourism sector, developed a law on tourism, implemented a Unified Tourism Register, and established cooperation between key market participants. Even during the war, tourism brings hundreds of millions of hryvnias to the budget and creates new opportunities,” said the head of the agency.

Among the main achievements were the expulsion of russia from the UN World Tourism Organization, the creation of unique memory routes and the development of domestic tourism, which is gaining popularity. DART also presented a strategy for developing the industry for the coming years, based on current market needs.


Mariana Oleskiv emphasized that Ukraine has all the prerequisites for leadership in the tourism sector. “We have created a solid foundation for further growth of the industry, even in difficult times. This is the result of the unity and coordinated work of the professional environment,” she added.


In our previous article, we talked about safe regions for traveling to Ukraine and how to organize such a trip.


Fighting for Ukraine in the international arena


In this regard, Mariana Oleskiv noted the following achievements of DART:

- Ukraine's chairmanship of the UN Tourism Commission in 2023-2025;

- Exclusion of the russian federation from UN Tourism on the initiative of the State Agency for Tourism Development;

- Complementary membership in the European Travel Commission until 2028;

- The Campaign Waiting to Happen promotion campaign;

- Awards at Cannes Corporate Media & TV Awards and The Golden City Gate in Berlin;

- Participation in ITB Berlin, WTM London and other major international travel exhibitions.




Don't want to miss important updates and useful articles? Subscribe to our weekly newsletter!




Development of tourism infrastructure


For the first time in the history of our country, a systematic development of tourism infrastructure projects took place. The Road of Diversity route was developed and river travel was popularized.

Another important achievement is the creation of the Magnets of Ukraine project, as well as the development of a methodology for assessing potentially attractive travel locations.


Increased flow of foreign tourists


‍Under Mariana Oleskiv's chairmanship, the Saudi Arabian market was launched. This helped to attract more than 56 thousand new tourists and replenish Ukraine's budget by more than $100 million.

In addition, the first comprehensive study of inbound tourism was conducted. Based on the results, we managed to plan and develop effective targeted campaigns for foreigners.


‍Support for domestic tourism


Among the main achievements in this area was the organization of the Travel Ukraine festival, which attracted more than 100,000 visitors.

Another important achievement of DART was a large-scale campaign to promote local tourism. The campaign reached almost 45 million views.


Innovations in the tourism industry


Memory Routes dedicated to the full-scale invasion and bloody struggle for independence were created.  Educational series were also created on the Diia.Osvita platform to support local communities and tourism initiatives.


Legislative reforms


The most important achievement is the development of a new law “On Tourism” and its amendments in the form of draft laws to stimulate investment in the development of the industry.

In addition, DART managed to introduce the Unified Tourism Register and create municipal enterprises in the tourism sector.


In the coming years, DART will focus on recovery and post-war development, as well as the implementation of programs for veterans. Priority will be given to 3 areas: ecological, gastronomic and historical tourism.


Do you value comfort and safety while traveling? Contact Visit Ukraine managers (Telegram WhatsApp), who will create an individual selection of interesting tours for you, and organize transfers, guide services, ticket and hotel reservations. Travel around Ukraine with us!




For more information about the tours, please contact our managers: WhatsApp/Telegram.


We remind you! Ukraine's cultural heritage is rich and diverse. Thousands of years of spiritual development of our nation are collected in the expositions of museums throughout the country. Read more about the best museums in Ukraine and get ready for your own unforgettable trip.


Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.




We recommend purchasing it for a safe and comfortable trip to Ukraine: 


Visit Ukraine Insurance – insurance covering military risks for entry and travel in Ukraine;

Visit Ukraine Car Insurance – car insurance with extended coverage in Ukraine;

Visit Ukraine Legal Advice – comprehensive legal support on entry to Ukraine;

Visit Ukraine Tickets – bus and train tickets to/from Ukraine;

Visit Ukraine Tours – the largest online database of tours to Ukraine for every taste;

Visit Ukraine Hotels – hotels for a comfortable stay in Ukraine;

Visit Ukraine Merch – patriotic clothing and accessories with worldwide delivery.




© 2018-2025, Visit Ukraine. Use, copying or reprinting of materials on this site is permitted only with a link (hyperlink for online publications) to Visit Ukraine.

All rights reserved.

Häufig

gestellte Fragen

Was sind die wichtigsten Errungenschaften von DART in der Zeit des Vorsitzes von Mariana Oleskiv?

In fünf Jahren hat DART ein neues Tourismusgesetz entwickelt, ein einheitliches Tourismusregister geschaffen, den Ausschluss Russlands aus dem UN-Tourismus initiiert und den Inlandstourismus durch Großprojekte wie „Magnets of Ukraine“ gefördert.

Wie ist die Ukraine dank DART auf der internationalen Bühne vertreten?

Welche Schritte wurden zur Förderung des Inlandstourismus unternommen?

Wie hat sich der Strom der ausländischen Touristen verändert?

Was sind die Pläne von DART für die Zukunft?

Recommended articles

1 min

Popular Kyiv's Kontraktova Square to be reconstructed into a dynamic space: what it might look like

Kyiv's Kontraktova Square to be reconstructed into a dynamic space: what it might look like

Urbanists have created a project that they believe will revitalise one of the most popular squares in the Ukrainian capital. Find out how they plan to reconstruct the square and what they want to change

13 Jan. 2025

More details

3 min

For foreigners in UA How Ukraine ensures the safety of tourists during the war: travelling to Ukraine during the war

How Ukraine ensures the safety of tourists during the war: travelling to Ukraine during the war

Despite the full-scale war, Ukraine continues to attract tourists from all over the world with its incredible history, culture and indomitable spirit. Foreign visitors share their fascinating impressions of Ukrainian cities, note the high level of security and professional tourist infrastructure, and plan to return again. Find out more about how Ukraine and Visit Ukraine in particular ensure comfortable and safe travel to Ukraine for foreign tourists during the war

14 Jan. 2025

More details

1 min

Tourists in Ukraine Ukraine restricts one of the most popular types of tourist entertainment: details

Ukraine restricts one of the most popular types of tourist entertainment: details

The Ukrainian parliament has finally passed a draft law that protects nature parks and reserves from illegal tourist attractions. Find out what exactly it is about

19 Jan. 2025

More details

2 min

Tourists in Ukraine This is not London: a tourist visited Ukraine and told what impressed him the most

This is not London: a tourist visited Ukraine and told what impressed him the most

A European journalist fulfilled his long-held dream of visiting Ukraine during the war. He was amazed by the contrast between the military reality and the peaceful life in Lviv, where, according to him, it is safer than in some parts of London. Find out more about the foreigner's impressions of travelling to the Lion City and his unexpected discoveries about life in Ukraine during the war

20 Jan. 2025

More details