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27 Jun. 2023

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The hotel business in Ukraine in war conditions: why the number of guests is growing in hotels

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The hotel business in Ukraine in war conditions: why the number of guests is growing in hotels

The hotel business in Ukraine is staying afloat. Attention to safety and quality of service allows the hotel business to continue to grow in a difficult environment, supporting the economy. Find out more about how hotels are increasing the number of visitors even during the war

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Order branded Visit Ukraine merchandise and support Ukraine (worldwide delivery)
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Today the world celebrates the Day of Micro, Small and Medium Enterprises. Over the past few years, Ukrainian business has endured several powerful shocks - first COVID-19 and then a full-scale war. However, today we can state the fact that most of the "players" in Ukraine have managed to cope with these challenges, and some have even improved their situation. And one of these businesses is the hotel industry.


The full-scale war has certainly had a significant impact on all aspects of the country's life. However, despite the difficulties and challenges faced by Ukrainians, the hotel business in the country continues to develop in a surprising way. In fact, we are seeing an increase in the number of guests coming to Ukrainian hotels. Here are some of the possible reasons for this phenomenon.


At present, hotels generate revenue from domestic tourists and foreigners working in Ukraine. Those facilities located in the western regions earn more. 


How does the hotel market work during the war?


There are, of course, difficulties in this area, but many companies and entrepreneurs continue to do business in Ukraine. Meetings, negotiations and conferences require appropriate places to stay and hold meetings. Hotel complexes provide convenient conditions for business travel, providing the necessary infrastructure and service.


Another major reason is the closure of borders. The pause in international tourism caused by the war has led Ukrainian hotel facilities to turn to the domestic market. Many Ukrainians are choosing to rest and travel within their country, and hotels are becoming a popular place to spend their vacations.


In addition, Ukraine has a rich cultural and historical heritage, as well as various natural attractions, such as mountains, seashores and beautiful cities. In these circumstances, hotel facilities become an attractive and convenient accommodation option for tourists who sincerely want to enjoy the natural beauty.


By the way, Visit Ukraine portal offers a wide range of domestic tours that will appeal to even the most sophisticated tourists. On our website you can book trips to different cities, as well as use the hotel booking service.


Also, we cannot exclude the fact that after the outbreak of the war, Ukraine experienced a massive migration of IDPs. For the most part, these people fled from danger to regions far from the front, such as the western and central regions. Some hotel complexes in Ukraine offered various accommodation options for temporary displaced persons, providing them with the comfort and facilities necessary to live in difficult conditions.




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Workload of Ukrainian hotels


According to the HotelMatrix project, published by EPravda, the occupancy rate in Lviv in 2022 was 54%, 6% higher than in 2021, and in Bukovel - 58%. The average revenue from renting a hotel room in Bukovel was about UAH 4,500 in December, and the lowest was in May - UAH 1,250.


At the same time, if we look at the eastern regions, for example, the city of Kharkiv, after the de-occupation of the Kharkiv region, the occupancy rate of hotels in the first capital of Ukraine increased slightly and fluctuated between 15-20%. However, this is still half the pre-war level.


The importance of the hotel business


Despite the challenges posed by the military conflict, the hotel business in Ukraine continues to attract visitors, which is evidence of its adaptability and resilience. Hotel complexes play an important role in meeting various needs, from business travel and temporary accommodation to leisure and tourism.


However, the military conflict still has a negative impact on the hotel business in Ukraine. Some regions close to the frontline may experience difficulties in attracting guests and investment. It is also important to note that the situation is subject to change, and hotel companies should prepare to adapt to changes in the war.


It is important to remember that the hotel industry plays an important role in supporting the country's economy and providing essential services in difficult times.


Ukrainian citizens and foreigners planning a vacation can contribute to the growth of Ukraine's economy by using the services of Ukrainian hotels. It is important to keep safety in mind! If you are planning a trip, you should take care of insurance. You can learn more about its benefits here.




We recommend purchasing it for a safe and comfortable trip to Ukraine: 


Visit Ukraine Insurance - safe travel in Ukraine (insurance covering military risks);

Visit Ukraine Tickets - book bus and train tickets to/from Ukraine;

Visit Ukraine Tours - the largest online database of tours to Ukraine for every taste;

Visit Ukraine Hotels - book hotels for a comfortable stay in Ukraine;

Visit Ukraine Merch - choose patriotic clothing and accessories with worldwide delivery.

Cooperation - cooperation and advertising integrations with Visit Ukraine and Visit World projects.




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