The Ukrainian language is becoming more prevalent on social media: more than 90% of Instagram posts in 2023 were created in Ukrainian
The Nightingale language is gaining popularity among the population. A significant development in the use of the Ukrainian language on social media was noted in 2023. This trend demonstrates the growing interest of users in using their native language in the online environment and support for national cultural heritage. Find out more about the regions where Ukrainian is used the most
The use of the Ukrainian language is increasing on social media. In 2023, over 90% of Instagram posts and 75% of Facebook posts were written in Ukrainian. If we take into account the temporarily occupied territories and russian social media used by individual Ukrainians, every second post is written in russian.
This is according to a study published on October 30 by the Center for Content Analysis.
Popularization of the Ukrainian language on social media: the latest data
"According to the results of the study, it can be stated that over the past three years, Ukrainian social networks have come a long way from a state of almost complete russification to the predominant role of the Ukrainian language," the organization said in a post on Facebook.
According to the data, posts on Facebook, Twitter (X), and Instagram confirmed the trend of strengthening the role of the Ukrainian language. While in 2020 the share ranged from 15-25%, and in 2022 it rose to 65-70%, now more than 90% of posts on Instagram are written in Ukrainian, and 75-80% on Facebook and Twitter (X).
The authors of the study suggest that the trend will continue, although perhaps at a slower pace.
YouTube showed the biggest growth. While in June 2022, researchers found no changes compared to the period before February, now Ukrainian-language content has reached 45%.
The share of the Ukrainian language on TikTok has doubled: if earlier the ratio was 1 to 2 in favor of russian, now it is 2 to 1 in favor of Ukrainian.
Visit Ukraine on social media: Telegram | YouTube | Instagram | Facebook | Twitter | TikTok
In which regions are posts made in Ukrainian more often?
The researchers note that Sumy region showed significant progress (+16%). Kyiv region, with almost 84% of posts in Ukrainian, is ahead of Zakarpattia and is close to the Western macro-region in terms of language behavior.
Also, for the first time, Ukrainian has stronger positions than russian in Kharkiv, Dnipro, and Mykolaiv regions.
Ukrainian now prevails in all regions except for the partially occupied Donetsk, Luhansk, and Zaporizhzhia regions, Crimea, and Odesa region. But this region also showed significant growth: the share of posts in Ukrainian increased from 27% in June 2022 to 49% in October 2023.
How was the analysis created?
For the analysis, we collected posts from Facebook, Twitter (X), Instagram, Youtube, TikTok, as well as from the banned but still used russian VK and OK. The frequency of use in each social network of pairs of words (lexemes) that have different roots in Ukrainian and russian was calculated.
In total, 1.17 million posts containing such lexemes were collected and analyzed between September 20 and October 20, 2023, by users who indicated Ukraine (or the occupied Ukrainian regions) in their profiles.
We remind you! Earlier, sociologists found that there is a gap between Ukrainians and russians in their attitudes toward the Russian dictator Stalin. Read our article to find out how the dynamics of attitudes changed between 2012 and 2023 and why Ukrainians and russians have nothing in common.
Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.
You may be interested in:
Visit Ukraine Donation - make a good deed and an important contribution to the Victory of Ukraine;
Visit Ukraine Legal advice - comprehensive legal support on entry to Ukraine;
Visit Ukraine Tours - the largest online database of tours to Ukraine for every taste;
Visit Ukraine Merch - choose patriotic clothing and accessories with worldwide delivery;
Visit Ukraine News - get the latest news and updates in our Telegram channel;
Cooperation - cooperation and advertising integrations with Visit Ukraine and Visit World projects.
© 2018-2023, Visit Ukraine. Use, copying or reprinting of materials on this site is permitted only with a link (hyperlink for online publications) to Visit Ukraine.
All rights reserved.
Recommended articles
3 min
BusinessUA
Despite the challenges faced by the tourism industry today, Ukrainian hotels and travel companies are actively improving their strategies to ensure stability and attractiveness for our citizens and foreign visitors. Find out more about how the hotel and tourism business in Ukraine is adapting to the war and continuing to operate
30 Oct. 2023
More details2 min
War
The full-scale russian invasion has been going on for more than 615 days, with the aggressor country attacking Ukraine with various types of weapons every day. Find out in which regions of the country air raid warnings are most frequent and how many consecutive days Ukrainians have not heard a threat announcement
31 Oct. 2023
More details2 min
Documents
Entry to Ukraine for Armenian citizens: do foreigners need a visa in 2023?
Armenians can enter the territory of Ukraine on the basis of a visa-free regime. However, there are cases when foreign citizens need to apply for a visa. Find out more about the rules for entering Ukraine from Armenia and what documents are required to apply for a visa
31 Oct. 2023
More details1 min
Transport
The Polish-Ukrainian border will be closed by the end of the year: what is the reason?
On November 3, Polish carriers plan to go on strike at the Ukrainian border. Previously, they were limited to one checkpoint, but now they plan to block all available entrances from Ukraine. Find out more about how long the action is planned and the reason for the strikes
31 Oct. 2023
More details
The simultaneous stay of visitors in the hotel lobby not more than one person per 10 square meters of serviceable area is allowed.
Persons can visit hotels and stay there (outside hotel room) only if they wear respirator or face mask (including homemade mask), so that the nose and mouth are covered.
Hotel guests are obliged to keep the 1.5 meters distance.
Online check-in making in advance is recommended to avoid queues at check-in to hotel.
Meals in hotels are provided through meals delivery service to rooms upon prior order or at hotel restaurants situated inside or in open areas, provided the distance of at least 1.5 meters between seats at adjacent tables.
Not more than 4 clients are allowed to stay at the table (excluding children under 14 years old). Unless these tables are separated by a special partition;
Self-serve is not allowed.