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14 Feb. 2024

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Valentine's Day 2024: how are the trends of the celebration changing and how many Ukrainians do not celebrate this day at all?

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Valentine's Day 2024: how are the trends of the celebration changing and how many Ukrainians do not celebrate this day at all?

On February 14, most countries around the world celebrate Valentine's Day. Find out how traditions have changed in recent years and what percentage of the Ukrainian population does not celebrate Valentine's Day at all

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Valentine's Day is celebrated on February 14 every year. Most people associate this holiday with bouquets of flowers, chocolates and romantic dinners. However, the world has been actively changing in recent years, and Valentine's Day is no exception.

What trends in the celebration of February 14 are relevant in 2024? And in general, do Ukrainians celebrate this day? Let's find out together further.


From now on, Valentine's Day is not only a holiday for lovers


More and more people are thinking about the fact that February 14 cannot be exclusively a holiday of romantic relationships, because it is important not only to take care of your partner, but also to take care of yourself. That is why products for self-care and health are increasingly appearing on the holiday gift market.

Also, modern youth actively celebrate Valentine's Day together with friends. The latest polls say that 36% of Americans out of 2,000 respondents between the ages of 20 and 40 plan to spend February 14 at a themed party. It is interesting that most of the participants of the event will buy gifts for their friends.

So, together with loved ones, next to loved ones or alone - you can celebrate in different ways, because Valentine's Day is now everyone's holiday.

Traditions of the celebration of St. Valentine's Day in different countries of the world at the link.


Galentine's Day is an alternative to Valentine's Day


Another interesting transformation of Valentine's Day is Galentine's Day. An alternative holiday to February 14 was invented by women. The name comes from the slang word "gal", which means "girl". February 13 is celebrated.

Girls dedicate this day to love and care for themselves, and also give care and attention to their friends. Organizations that actively fight for women's rights popularize Galentine's Day.




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Do Ukrainians celebrate Valentine's Day?


The Rakuten Viber team surveyed 65,000 users of the messenger between the ages of 34 and 45 and found that:

- 51% of Ukrainians have never celebrated Valentine's Day at all;

- 21% of people said that they celebrate Valentine's Day every year and plan to celebrate this year as well;

- 25% of respondents answered that they consider it inappropriate to hold parties or other events in honor of the holiday in wartime conditions;

- 3% of respondents will celebrate their first Valentine's Day in 2024.

The results of the survey show that this year, loud celebrations in Ukraine should not be expected, but many people will say warm words to their loved ones and show their care to their relatives.


How to surprise your significant other on Valentine's Day? Original ideas for a gift here.


In general, Valentine's Day vividly demonstrates how people's values and lifestyle have changed in recent years. After all, self-respect and love for oneself and loved ones is becoming more and more relevant, and not just caring for loved ones.


We wish you to spend Valentine's Day with those you really love this year!


As a reminder, in honor of St. Valentine's Day, Visit Ukraine is giving all lovers a fantastic trip to Kyiv at a promotional price - book a trip for two and pay only for yourself. More details at the link.


Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.




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