In the past, foreigners most often bought small souvenirs to remember Ukraine, but today the demand has grown for a different category of goods. Find out what foreigners are buying in Ukraine and what is the reason for these changes

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Before the full-scale invasion, Ukraine used to receive a large number of foreign tourists every month. Today, the flow of foreigners has decreased, but the demand for online shopping in Ukraine has grown significantly. In addition, the portrait of those who do decide to come has changed. Our project manager of the tourist destination Anna Khmelnytska told us more about who travels to Ukraine and for what reasons. 

So, which category of goods is currently at the peak of popularity among foreigners and in which countries they buy the most souvenirs from Ukraine, we will tell you further in the article.

What souvenirs did foreigners buy in Ukraine before?

Before the outbreak of a full-scale war, the most popular souvenirs among foreigners who came to Ukraine were embroidered shirts, Easter eggs, magnets, maces, pottery, rag dolls, and woolen products. In addition, tourists actively bought honey, Transcarpathian teas, and Lviv coffee and chocolate. Today, however, priorities have changed.

The main factors of change: why do foreigners no longer buy pysankas and maces as a souvenir of Ukraine?

Unfortunately, the main driver of change was the full-scale invasion. Obviously, military actions do not contribute to the development of tourism in Ukraine, but foreigners' interest in the country has increased hundreds of times, and today it is difficult to meet a person who has not heard anything about the courage and resistance of the Ukrainian people. That is why even those who did not plan to travel to Ukraine in the near future are looking for ways to show support for Ukrainians and "take the side of good" in this terrible war. This is what is driving a significant increase in demand for online purchases from Ukraine. However, what products are most popular among foreigners?

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Symbols of Ukraine's resilience: what do foreigners buy?

If earlier, foreigners used to buy small souvenirs to add to their home collection as a memento of the countries they visited, today everything has changed to the exact opposite. 

Thus, the most popular category of goods among foreigners is clothing with Ukrainian symbols and prints that can be worn on the street and thus express their position and support for Ukraine. We remind you that you can buy clothes with Ukrainian symbols on our website.

Another decisive factor was the fact that by purchasing such clothes, foreigners donate to the Armed Forces of Ukraine and thus help to destroy the occupiers. 

Which countries support Ukraine the most?

Based on the geography of our merchandise sales, the top ten countries that buy the most items with Ukrainian symbols are:

1. Germany

2. USA

3. Britain

4. Netherlands

5. Sweden

6. Norway

7. France

8. Denmark

9. Belgium

10. Poland

How can foreigners support Ukraine without leaving home?

Today, foreigners have the opportunity not only to support Ukrainians and Ukraine financially, but also to become a true ambassador of the country. By purchasing merchandise on Visit Ukraine, you automatically join the support of people in Ukraine and around the world, and make an important contribution to the protection of Ukraine's territorial integrity and, consequently, to the victory of Ukraine, because we donate 25% of each purchase to the Armed Forces of Ukraine!

In addition, by wearing clothes with Ukrainian symbols and prints, you support the information front and do not let the world forget about the atrocities committed by russia on the territory of Ukraine, and thus speed up the time when the occupying country will be held accountable for all terrorist acts and genocide.

For your convenience, we send parcels all over the world, so you can contribute to Ukraine's victory from the comfort of your home or during your lunch break at work. A wide selection of clothing with various prints and patches will allow you to choose a minimalist item that will fit neatly into your wardrobe. Whether it's a T-shirt from the new collection to support animal adoption in Ukraine or a hoodie like Zelensky's.

Go to the "Merch" page and choose the item that will perfectly complement your look and contribute to the common victory of Ukraine! And we will deliver your order as soon as possible to any corner of the world!

We remind you! When planning a trip to Ukraine, foreigners face a lot of questions about the rules of entry and stay in the country. Read the answers to the most frequently asked questions from our team of migration lawyers in our previous article.

Photo: Felix Hörhager/dpa

We recommend purchasing it for a safe and comfortable trip to Ukraine: 

Visit Ukraine Insurance - safe travel in Ukraine (insurance covering military risks);

Visit Ukraine Tickets - book bus and train tickets to/from Ukraine;

Visit Ukraine Tours - the largest online database of tours to Ukraine for every taste;

Visit Ukraine Hotels - book hotels for a comfortable stay in Ukraine;

Visit Ukraine Merch - choose patriotic clothing and accessories with worldwide delivery.

Cooperation - cooperation and advertising integrations with Visit Ukraine and Visit World projects.