Visit Ukraine - The most popular countries in the world: where do tourists go most often and who makes billions?

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14 Jun. 2024

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The most popular countries in the world: where do tourists go most often and who makes billions?

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Which countries spent the most on tourism?
Who earns the most from tourism?
Which countries are the most popular with tourists?

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The most popular countries in the world: where do tourists go most often and who makes billions?

Last year, the main tourist countries of the world earned hundreds of billions of dollars from this industry. When it comes to the most popular destination, people most often choose Europe. Find out which countries are the most popular among travellers

An insurance policy is a guarantee of your safety and peaceful stay outside of Ukraine

An insurance policy is a guarantee of your safety and peaceful stay outside of Ukraine

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The UN World Tourism Organisation has published a list of countries that have become the most visited and popular over the past year. The list also includes the states that spend the most on the tourism industry and those who earn billions from it. The UN analysis is published by Euronews Travel.

Which countries spent the most on tourism?

Tourists from Germany, the UK and Italy stand out for significant travel spending, according to the United Nations World Tourism Organisation (UNWTO). European countries lead the way in several ranking categories.

Chinese travellers recorded the highest tourism spending in 2023, spending around €183 billion. Following the opening of borders for international travel after the COVID-19 pandemic, Chinese travellers surpassed Americans, who spent 114 billion euros. The previous year, the primacy belonged to tourists from the US.

The third place in terms of spending was taken by Germans, who spent 104 billion euros, and in fourth position were the British with 102 billion euros. Next came Canada, Italy, India, the occupying country russia and Korea. It is noteworthy that Italy rose from 10th to 7th place in the list of countries with the highest tourism spending in 2023.

Note that while travelling, tourists often pay a huge amount of money for medical services. However, this is one of the few expenses that you can save money on without losing quality services. An insurance policy that is designed to help tourists feel safe and secure without spending too much will always help. You can get travel insurance quickly and without unnecessary worries here.

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Who earns the most from tourism?

In 2023, the top earner in terms of tourism revenue is the USA, earning 164 billion euros. They are followed by Spain with an income of 86 billion euros. Third place went to the United Kingdom with 69 billion euros, followed by France with 64 billion euros and Italy with 52 billion euros.

The list also includes the United Arab Emirates, Turkey, Australia, Canada, Japan, Germany, Saudi Arabia, Macau (China), India and Mexico.

Which countries are the most popular with tourists?

Two European countries lead the way in the number of international tourists. France is again the most visited country in the world, attracting 100 million foreign tourists in a year. These figures are expected to continue in 2024 thanks to the Paris Olympics, which will be held in July and August and will attract many travellers. In second place is Spain with 85 million visitors.

Seven of the top ten most popular tourist destinations are located in Europe. Italy, Germany and Austria round out the list, making Europe one of the most sought-after regions for travellers. Europe attracts the largest number of international visitors worldwide.

China has also been one of the most popular destinations for years, but the number of tourists has dropped significantly after strict entry requirements were imposed during the COVID-19 pandemic. The number of visitors fell from 65.7 million in 2019 to 35.5 million in 2023.

We remind you! Germany will soon welcome millions of tourists and fans who want to attend one of the most popular events of football Europe - Euro 2024. This tournament will be hosted by ten cities that are packed with culture and diversity. What these cities are unique, what attractions they offer and what you need to know about Germany in general, we tell you here.

Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.

Our recommendation for a safe and comfortable trip:

Visit Ukraine Insurance - insurance for a safe stay abroad without unnecessary expenses;

Green Card - compulsory car insurance for traveling abroad;

Visit Ukraine Tickets - book tickets for buses, trains, and airplanes to/from Ukraine and between cities around the world;

Private Lawyer service - professional legal support on visa and migration issues;

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About us

VisitUkraine.Today is a service portal for tourists traveling to Ukraine and Ukrainians planning a trip abroad.

On the portal you can order the following products/services:
• medical insurance for entry into Ukraine with coverage of military risks;
• travel and health insurance for leaving the country;
• legal advice (professional legal support on visa and migration issues);
• Green Card - compulsory car insurance for traveling abroad

To order, you need to fill out an electronic form and make a payment, after which the finished insurance document will be sent to the specified e-mail within 30 minutes.

The website also contains the necessary and most up-to-date information on:
• rules of crossing the Ukrainian border by foreign citizens;
• rules of entry of Ukrainians to 200 countries of the world for tourism, work (business), study or immigration purposes;
• visa information.

All information on the website is updated daily and is available in three languages - Ukrainian, English and Russian.

Customer support (English speaking) is available - online chats (around the clock) and a call center (08:00-21:00 Kyiv time) - if you need clarification of the information provided or prompt assistance in resolving problems and misunderstandings related to ordering.

The portal was developed by the Ukrainian organization Visit Ukraine.
VisitUkraine is a public union that, since 2018, has been engaged in the promotion and popularization of Ukrainian tourism on the domestic and foreign markets, but the war made its adjustments. Now we are working on the information front.

In addition to the help portal, we have created several other projects:

Visit Ukraine Tours is the largest online database of tours to Ukraine for every taste.
Visit Ukraine Merch – patriotic clothing and accessories with worldwide delivery.
Cooperation – cooperation and advertising integrations with the Visit Ukraine and Visit World projects.
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Visit Ukraine Hotel is a search engine where you can easily and affordably book a hotel in a number of Ukrainian cities.
Visit Ukraine Donate is a charity project that organizes fundraisers to support Ukrainians and the needs of the military. Anyone can donate any amount in a convenient way from anywhere in the world. Let's bring victory closer together!

We transfer 25% of the proceeds from the sale to the Armed Forces and aid to Ukrainian refugees.

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Visit Ukraine is a service portal where every user can get up-to-date information on entering Ukraine for citizens of 200+ countries, as well as purchase extended war risk insurance, train/bus/plane tickets, branded merchandise and order a safe tour of Ukraine.

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FAQ

- - What COVID documents do I need to have with me when entering Ukraine now?
    On July 1, 2023, the Ukrainian authorities lifted the quarantine and other restrictions imposed due to the COVID-19 pandemic. From now on, you do not need to provide proof of vaccination, a negative PCR test result or wear a protective mask to enter Ukraine.
  - Is it safe to visit Ukraine during the war?
    Recently, the number of foreign travelers has increased in Ukraine. They visit the country for various purposes: volunteering, participating in humanitarian programs, filming reports or documentaries, setting up a business, etc. There are currently no cities in Ukraine that are completely safe. And although the main fighting is concentrated in the eastern and southern parts of Ukraine, the entire country is subject to regular rocket attacks.
  - What are your safety recommendations before traveling to Ukraine?
    Here are some important tips:
    • Make electronic copies of all documents and save them on your electronic device so that you always have access to them.
    • Find out in advance the curfew time in the region where you are going.
    • Install the Air Alert app on your smartphone and, upon receiving the signal, immediately go to the nearest shelter. You should also do the same if you hear the corresponding signal on the street.
    • When choosing a hotel, consider the availability of bomb shelters.
    • Inform your family and friends about your route and keep in touch with them.
    • Take out health insurance with extended coverage.
    Do foreigners need to register their stay in Ukraine?
    No, if the period of stay in the country is no more than 90 days. If a foreigner arrives for a period longer than 90 days, in this case, he or she needs a temporary or permanent residence permit, as well as registration at the place of residence.
    Can I enter Ukraine with an expired residence permit?
    Yes. Foreigners (except for citizens of the Russian Federation) and stateless persons have the right to enter and legally stay in Ukraine if they have a temporary or permanent residence permit that has expired or is subject to exchange after February 24, 2022.
    How to enter Ukraine with pets?
    Currently, entry to Ukraine with pets is subject to a simplified procedure. Pet owners must provide the following documents to customs:
    • a veterinary passport of the European standard or a certificate of animal health;
    • proof of valid rabies vaccination;
    • a document on the animal's chipping.
    How do I enter Ukraine with my own car with foreign registration?
    Foreign citizens can import cars with foreign license plates into the territory of Ukraine exclusively for their own use. To cross the border in a car with foreign registration, you need the following documents:
    • foreign passport;
    • driver's license;
    • certificate of registration for the car with valid insurance;
    • international automobile insurance card "Green Card".
    Important: foreign nationals with a residence permit in Ukraine may import a car with foreign license plates for their own use after a written declaration and payment of customs duties.
    What happens to foreigners and stateless persons who are not allowed to enter Ukraine?
    Foreigners and stateless persons who are not allowed to enter Ukraine, when attempting to enter Ukraine at a checkpoint across the state border of Ukraine, do not cross the state border of Ukraine and return as soon as possible to the state from which they came or to the state that issued their passport document. If it is not possible to return a foreigner or stateless person immediately, they stay at the checkpoint across the state border of Ukraine until their return.
    What should I do if I have been banned from entering Ukraine?
    If you become aware of a ban on entry to Ukraine while trying to pass passport control at the border of Ukraine, you should politely ask for a decision to refuse to cross the border, indicating the specific reason for the entry ban. You can appeal the decision to deny entry within 30 days from the date of familiarization with it. It is strictly forbidden to argue with border guards or violate the rules of stay at the checkpoint, otherwise you may be held administratively liable. You should remember the rules of staying at the checkpoint.
  Insurance policy
  Is insurance required to enter Ukraine?
  All foreign citizens are required to have an insurance policy covering the costs of Covid-19 treatment in Ukraine.
  For how long do I have to take out an insurance policy?
  According to the Resolution of the Cabinet of Ministers of Ukraine No. 1236, an insurance policy must be issued for the entire period of stay in Ukraine. The minimum period is not specified.
  Where can I get acquainted with the terms of the insurance contract?
  You can familiarize yourself with the terms and conditions of the insurance contract on our website in the section on insurance policy issuance.
  Is it necessary to buy an insurance policy for children?
  Yes, if a child has foreign citizenship, regardless of age, he or she must have an insurance policy for the entire period of stay in Ukraine.
  I am a foreign citizen, can I buy a policy in Ukraine?
  No, the insurance policy must be presented at the border control.
  What is war risk insurance and what war risks does it cover?
  This policy guarantees monetary compensation in the event of an accident as a result of military operations, passive military risks, terrorist acts, including emergency care, outpatient treatment, hospitalization and repatriation of the insured person (or his/her body in case of death) from the place of stay to the place of his/her permanent residence.
  Who can take out insurance?
  The insurance policy applies to foreign nationals, citizens of another state and stateless persons. There are no age restrictions: minors and people over 70 can buy insurance. In addition, insurance is mandatory for journalists, reporters, correspondents, opinion leaders, and media representatives. This is enshrined in the Law of Ukraine on Insurance (Article 7).
  What is the territory covered by the insurance policy covering war risks?
  The insurance policy is valid on the territory of Ukraine, except for the temporarily occupied territories of Luhansk, Donetsk, Kherson and Zaporizhzhia regions and the Autonomous Republic of Crimea, as well as the territories of direct combat operations (front line).
  Are there any restrictions on the validity period of the insurance policy covering war risks?
  The insurance contract comes into force from the moment the insurance premium is paid in full, but not before the date and time of crossing the state border of Ukraine. You choose the duration of the insurance - it depends on the number of days of your stay in Ukraine.
  I can't pay for the insurance, what should I do?
  If your payment fails, we recommend contacting your bank, as they often do not trust payment systems. You need to confirm that it is you who is making the transaction.
  I have taken out insurance, but I have not received a code. What should I do?
  In this case, we advise you to reload the page, clear the cache, change the language on the page, or use a different browser.
  What should I do if the policy does not arrive at the specified mail for more than 30 minutes?
  Please contact the hotline and provide the data that was specified when applying for insurance.
  Do I need to print out the electronic policy?
  You do not need to print out the electronic insurance policy. It is enough to save it to your phone or tablet to always have access to the document and present it to border control representatives.
  What should I do if I have purchased a policy but my trip is canceled?
  Please inform the portal hotline about the reasons for the trip cancellation and we will be happy to reschedule the dates for you.
  What should I do if I provided incorrect data when applying for an insurance policy?
  You can always contact the portal hotline and we will make the necessary changes to the insurance policy free of charge and promptly.

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