Ukrainian travel in 2025: popular destinations, new habits and vacation prices

Ukrainians are gradually returning to traveling, but they are choosing it differently than before the war: calmer destinations, predictable logistics, and familiar service. Tour operators are recording a record increase in demand for vacations abroad and domestically. Find out more about where Ukrainians went on vacation in 2025 and how much the trips cost

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In 2025, the travel market for Ukrainians continued to gradually recover despite the war and the difficult security situation. At the same time, the approaches to traveling have changed: safety, route predictability, and the ability to recuperate without unnecessary risks have come to the fore.

According to the Ukrainian tour operator Join UP! Ukraine, the number of tourists in 2025 was a record in recent years, and the demand for travel has increased significantly compared to 2022-2024. Representatives of the company note that Ukrainians are increasingly traveling consciously, choosing proven destinations, planning trips in advance, and are willing to pay more for comfort and safety.

In this article, we will look at the most popular destinations for Ukrainians in 2025, how the travel formats have changed, how much the vacation cost, and what trends have influenced the travel market.

In our previous article, we have compiled the TOP-10 popular tourist destinations that are worth visiting only in the off-season.

Destinations for foreign tourism in 2025

In 2025, the structure of foreign travel by Ukrainians remained fairly stable, but with a clear focus on safety, simpler logistics, and a familiar vacation format. According to the tour operator Join UP! Ukraine, most trips traditionally occurred in the summer season, with a peak in July, while February remained the least popular month for travel. When choosing a destination, Ukrainians increasingly preferred proven countries with clear entry conditions, stable infrastructure, and predictable service.

For summer vacations, the most popular destinations were resort countries with an all-inclusive format and affordable logistics:

1. Egypt

2. Turkey

3. Greece

4. Bulgaria

5. Montenegro

During the cold season, demand shifted towards warm countries and resorts with seaside recreation. In winter, Ukrainians most often chose Egypt, the UAE and Sri Lanka. Some tourists also paid attention to more distant, “exotic” destinations, such as Zanzibar, the Dominican Republic, Phu Quoc in Vietnam, and the Maldives, but such trips remained an exception rather than a mass trend.

In general, in 2025, the vast majority of Ukrainians preferred “classic” tourist routes that do not require complex logistics and give a sense of predictability. For many travelers, the key selection criteria were not only the price and format of the vacation, but also the relative safety of the destination, the stability of the infrastructure, and the ability to quickly get to the vacation spot without unnecessary risks.

By bus and plane: how Ukrainians traveled in 2025

In 2025, bus tours remained popular due to their affordable price and clear logistics, but their share in the total volume of outbound tourism was small - about 7%. Most people traveled by bus to closer countries, primarily Bulgaria, where demand was growing steadily. Instead, interest in long-distance bus routes to Turkey and Greece was declining due to long travel times and physical fatigue.

The vast majority of Ukrainians chose to fly from the airports of neighboring countries, which they reached by land. This format allowed for a significant reduction in travel time to resorts compared to full-fledged bus tours.

The key problems of outbound tourism in 2025 included queues at the border, congested roads, and security risks associated with air raids. These factors increasingly influenced the choice of route and mode of transportation.

Earlier, we told you that Europe's largest airport has lifted a restriction that has annoyed passengers for years.

Domestic tourism destinations in 2025

In 2025, the demand for domestic tourism was primarily shaped by relatively safe regions and destinations with clear infrastructure. In winter, Ukrainians most often chose the ski resorts of the Carpathians, and in summer - the natural and historical locations of Transcarpathia. Health resorts in Skhidnytsia, Truskavets and Polyana were in stable demand.

At the same time, interest in vacations in Odesa and Odesa region remained low. The main deterrents were security risks and rising hotel costs, which made this destination less attractive compared to the western regions of the country.

In 2025, Ukrainian hotels adapted to the war conditions and tourist expectations. Most establishments invested in autonomous power supplies, expanded pet-friendly accommodation, and offered family vacation packages. At the same time, more additional services were introduced, such as excursion programs, activities for children, and basic recreational infrastructure, which allowed people to plan a vacation in one place without constant travel.

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Vacation prices in 2025: how much did Ukrainians pay?

In 2025, the average cost of a trip for a Ukrainian was 661 euros per person, while in 2024 this figure was 571 euros. The increase in the average bill is attributed to higher fuel prices, changes in logistics routes, and currency fluctuations.

At the same time, data from tour operators show that tourists are less likely to choose the cheapest options. Some travelers are willing to pay extra for more comfortable accommodation, more convenient routes, and stable service without surprises.

Rising prices have made Ukrainians more conscious about planning their vacations. Early booking and off-season travel have become the most common ways to save money. According to market estimates, this approach allowed to reduce the cost of the tour by about 30-50%, depending on the destination and period of travel.

You can learn more about the increase in fees for hiking trails in Madeira and new restrictions for tourists here.

Travel trends in 2025: what influenced travel choices

In 2025, the travel preferences of Ukrainians were influenced not only by prices and availability of destinations, but also by global changes in the travel industry itself. Among the notable trends is the growing interest in niche tourism formats, when trips are planned not just for leisure, but for specific experiences or interests. One example is traveling to real locations from video games using augmented reality and mobile quests.

Another trend in 2025 was the development of women's tourism. According to the source material, women make about 82% of travel decisions and account for about 64% of all travelers in the world. With this in mind, travel companies are increasingly launching specialized tours for women, focused on increased safety and psychological comfort, which is gradually forming a separate market segment.

In general, the market in 2025 was moving towards more personalized and safer travel formats. Tourists are increasingly choosing destinations and formats that provide a sense of predictability, comfort, and the ability to recover without unnecessary stress.

When planning a trip, it is important not only to choose a destination, but also to think about the route and tickets in advance to avoid wasting time and money. Visit Ukraine's convenient ticket booking service helps you quickly find the best transportation options for different destinations, compare prices, and plan your trip with transfers and logistics in mind. This simplifies travel preparations and allows you to focus on the vacation itself, not on organizational details.

We remind you! AirlineRatings has published its rating of the most reliable airlines in the world for 2026. We have already told you which carriers top the list, why budget airlines are also at the top, and how experts assess flight safety.

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