Visit Ukraine - Which Ukrainian companies are among the top 50 most expensive brands?

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14 Oct. 2023

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Which Ukrainian companies are among the top 50 most expensive brands?

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Top of the most expensive brands in Ukraine
Which companies are included in the ranking?

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Which Ukrainian companies are among the top 50 most expensive brands?

Ukrainian companies continue to develop their brands and gain a place in the global market. Learn more about the results of MPP Consulting's research on the value of the most expensive Ukrainian brands

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Order Visit Ukraine branded merchandise and support Ukraine (worldwide delivery)

Media NV and MPP Consulting have jointly assessed the value of popular Ukrainian brands and presented the results of this study. According to the findings, Nova Poshta is the leader among domestic brands. The top 5 most expensive Ukrainian brands also include the national supermarket chain ATB, PrivatBank, and Rozetka.

The assessment took into account various factors, including investment potential, geographic distribution, level of technological development, competitiveness, unique brand identification, and financial performance.

Here are the top Ukrainian companies that topped the most expensive ranking in 2023.

Top of the most expensive brands in Ukraine

The leader of the rating is Nova Poshta. This company, which specializes in express delivery, has become a real icon in the field of logistics and delivery services, with an estimated value of $192 million.

The next in the top is ATB, a national supermarket chain, which is ranked second in the ranking with a brand value of $185 million. The company wins the hearts of customers with quality products and friendly service.

"PrivatBank is a state-owned bank ranked third with a brand value of $156 million. It plays a key role in the financial system of Ukraine and is a reliable partner for millions of customers.

The next company on the list is Rozetka, an online retailer ranked fourth with a brand value of $143 million.

The ranking also includes other well-known brands, such as Roshen confectionery corporation, Kyivstar telecom operator, Nasha Ryaba meat processing brand from MHP agricultural holding, as well as Oleina and Khortytsia, producers of sunflower oil and vodka, respectively.

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Which companies are included in the ranking?

In this list, 20% of brands are owned by retailers, including traditional stores and online platforms. Of these brands, three are owned by gas station chains and three by banks.

The ranking also includes three pharmaceutical companies and three vodka brands. Telecommunications companies, household goods manufacturers, and medical networks are also represented.

However, food products still dominate the rankings, accounting for 15 positions. These brands are represented in the confectionery, meat processing, dairy, juice, and other related segments. Four of the brands include sunflower oil producers.

"In terms of potential value, almost all brands have significantly lower valuation figures compared to previous years due to the economic downturn and sharp deterioration in the investment climate," explains Pavlo Melnyk, founder of MPP Consulting.

However, experts are confident that this is a temporary phenomenon, and in the future many Ukrainian brands can significantly increase their potential value. Development and innovation in branding promise Ukrainian companies new opportunities for growth and expansion in international markets.

We remind you! russia's full-scale invasion of Ukraine has led to an unprecedented wave of interest in Ukraine among foreigners. Read more about what is being googled abroad about Ukraine and what are the most popular queries in search engines in our previous article.

Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.

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VisitUkraine.Today is a service portal for tourists traveling to Ukraine and Ukrainians planning a trip abroad.

On the portal you can order the following products/services:
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• travel and health insurance for leaving the country;
• legal advice (professional legal support on visa and migration issues);
• Green Card - compulsory car insurance for traveling abroad

To order, you need to fill out an electronic form and make a payment, after which the finished insurance document will be sent to the specified e-mail within 30 minutes.

The website also contains the necessary and most up-to-date information on:
• rules of crossing the Ukrainian border by foreign citizens;
• rules of entry of Ukrainians to 200 countries of the world for tourism, work (business), study or immigration purposes;
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All information on the website is updated daily and is available in three languages - Ukrainian, English and Russian.

Customer support (English speaking) is available - online chats (around the clock) and a call center (08:00-21:00 Kyiv time) - if you need clarification of the information provided or prompt assistance in resolving problems and misunderstandings related to ordering.

The portal was developed by the Ukrainian organization Visit Ukraine.
VisitUkraine is a public union that, since 2018, has been engaged in the promotion and popularization of Ukrainian tourism on the domestic and foreign markets, but the war made its adjustments. Now we are working on the information front.

In addition to the help portal, we have created several other projects:

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FAQ

- - What COVID documents do I need to have with me when entering Ukraine now?
    On July 1, 2023, the Ukrainian authorities lifted the quarantine and other restrictions imposed due to the COVID-19 pandemic. From now on, you do not need to provide proof of vaccination, a negative PCR test result or wear a protective mask to enter Ukraine.
  - Is it safe to visit Ukraine during the war?
    Recently, the number of foreign travelers has increased in Ukraine. They visit the country for various purposes: volunteering, participating in humanitarian programs, filming reports or documentaries, setting up a business, etc. There are currently no cities in Ukraine that are completely safe. And although the main fighting is concentrated in the eastern and southern parts of Ukraine, the entire country is subject to regular rocket attacks.
  - What are your safety recommendations before traveling to Ukraine?
    Here are some important tips:
    • Make electronic copies of all documents and save them on your electronic device so that you always have access to them.
    • Find out in advance the curfew time in the region where you are going.
    • Install the Air Alert app on your smartphone and, upon receiving the signal, immediately go to the nearest shelter. You should also do the same if you hear the corresponding signal on the street.
    • When choosing a hotel, consider the availability of bomb shelters.
    • Inform your family and friends about your route and keep in touch with them.
    • Take out health insurance with extended coverage.
    Do foreigners need to register their stay in Ukraine?
    No, if the period of stay in the country is no more than 90 days. If a foreigner arrives for a period longer than 90 days, in this case, he or she needs a temporary or permanent residence permit, as well as registration at the place of residence.
    Can I enter Ukraine with an expired residence permit?
    Yes. Foreigners (except for citizens of the Russian Federation) and stateless persons have the right to enter and legally stay in Ukraine if they have a temporary or permanent residence permit that has expired or is subject to exchange after February 24, 2022.
    How to enter Ukraine with pets?
    Currently, entry to Ukraine with pets is subject to a simplified procedure. Pet owners must provide the following documents to customs:
    • a veterinary passport of the European standard or a certificate of animal health;
    • proof of valid rabies vaccination;
    • a document on the animal's chipping.
    How do I enter Ukraine with my own car with foreign registration?
    Foreign citizens can import cars with foreign license plates into the territory of Ukraine exclusively for their own use. To cross the border in a car with foreign registration, you need the following documents:
    • foreign passport;
    • driver's license;
    • certificate of registration for the car with valid insurance;
    • international automobile insurance card "Green Card".
    Important: foreign nationals with a residence permit in Ukraine may import a car with foreign license plates for their own use after a written declaration and payment of customs duties.
    What happens to foreigners and stateless persons who are not allowed to enter Ukraine?
    Foreigners and stateless persons who are not allowed to enter Ukraine, when attempting to enter Ukraine at a checkpoint across the state border of Ukraine, do not cross the state border of Ukraine and return as soon as possible to the state from which they came or to the state that issued their passport document. If it is not possible to return a foreigner or stateless person immediately, they stay at the checkpoint across the state border of Ukraine until their return.
    What should I do if I have been banned from entering Ukraine?
    If you become aware of a ban on entry to Ukraine while trying to pass passport control at the border of Ukraine, you should politely ask for a decision to refuse to cross the border, indicating the specific reason for the entry ban. You can appeal the decision to deny entry within 30 days from the date of familiarization with it. It is strictly forbidden to argue with border guards or violate the rules of stay at the checkpoint, otherwise you may be held administratively liable. You should remember the rules of staying at the checkpoint.
  Insurance policy
  Is insurance required to enter Ukraine?
  All foreign citizens are required to have an insurance policy covering the costs of Covid-19 treatment in Ukraine.
  For how long do I have to take out an insurance policy?
  According to the Resolution of the Cabinet of Ministers of Ukraine No. 1236, an insurance policy must be issued for the entire period of stay in Ukraine. The minimum period is not specified.
  Where can I get acquainted with the terms of the insurance contract?
  You can familiarize yourself with the terms and conditions of the insurance contract on our website in the section on insurance policy issuance.
  Is it necessary to buy an insurance policy for children?
  Yes, if a child has foreign citizenship, regardless of age, he or she must have an insurance policy for the entire period of stay in Ukraine.
  I am a foreign citizen, can I buy a policy in Ukraine?
  No, the insurance policy must be presented at the border control.
  What is war risk insurance and what war risks does it cover?
  This policy guarantees monetary compensation in the event of an accident as a result of military operations, passive military risks, terrorist acts, including emergency care, outpatient treatment, hospitalization and repatriation of the insured person (or his/her body in case of death) from the place of stay to the place of his/her permanent residence.
  Who can take out insurance?
  The insurance policy applies to foreign nationals, citizens of another state and stateless persons. There are no age restrictions: minors and people over 70 can buy insurance. In addition, insurance is mandatory for journalists, reporters, correspondents, opinion leaders, and media representatives. This is enshrined in the Law of Ukraine on Insurance (Article 7).
  What is the territory covered by the insurance policy covering war risks?
  The insurance policy is valid on the territory of Ukraine, except for the temporarily occupied territories of Luhansk, Donetsk, Kherson and Zaporizhzhia regions and the Autonomous Republic of Crimea, as well as the territories of direct combat operations (front line).
  Are there any restrictions on the validity period of the insurance policy covering war risks?
  The insurance contract comes into force from the moment the insurance premium is paid in full, but not before the date and time of crossing the state border of Ukraine. You choose the duration of the insurance - it depends on the number of days of your stay in Ukraine.
  I can't pay for the insurance, what should I do?
  If your payment fails, we recommend contacting your bank, as they often do not trust payment systems. You need to confirm that it is you who is making the transaction.
  I have taken out insurance, but I have not received a code. What should I do?
  In this case, we advise you to reload the page, clear the cache, change the language on the page, or use a different browser.
  What should I do if the policy does not arrive at the specified mail for more than 30 minutes?
  Please contact the hotline and provide the data that was specified when applying for insurance.
  Do I need to print out the electronic policy?
  You do not need to print out the electronic insurance policy. It is enough to save it to your phone or tablet to always have access to the document and present it to border control representatives.
  What should I do if I have purchased a policy but my trip is canceled?
  Please inform the portal hotline about the reasons for the trip cancellation and we will be happy to reschedule the dates for you.
  What should I do if I provided incorrect data when applying for an insurance policy?
  You can always contact the portal hotline and we will make the necessary changes to the insurance policy free of charge and promptly.