Come back

2 min

11 Nov. 2023

3798

Ukrainization on the Internet: how the number of search queries in Ukrainian has changed

Culture
Popular
Way to Victory
Ukraine

Share:

Ukrainization on the Internet: how the number of search queries in Ukrainian has changed

Promodo agency analyzed Google queries of Ukrainians to find out whether the frequency of queries in russian has decreased in recent years. Find out more about how the dynamics have changed in recent years

More useful news in our Telegram channel
More useful news in our Telegram channel
FOLLOW


Recently, the Ukrainian language has become a real trend and continues to gain momentum. More and more people have started to communicate in the nightingale language and support the Ukrainian language. Marketing agency Promodo conducted a detailed analysis of the number of search queries in Ukrainian. 


According to the latest data, the number of Google queries has increased significantly since 2021. In particular, by analyzing the dynamics of these queries on the web, interesting trends were identified.


Here's how language queries on Google have changed.


The number of search queries in Ukrainian has almost doubled


In 2021, only 15-19% of search queries were in Ukrainian. However, today this number is growing rapidly, almost reaching 30%.


Among these queries, the search for the phrase "wireless headphones" in Ukrainian stands out, which increased by 83%, from 12,000 to 22,200 queries. The use of the Ukrainian-language version of "toys" instead of "toys" in russian increased by 83.1%.


Compared to 2022, this year Ukrainians were more active in searching for news, buying toys and pet food.


It is also noticeable that the number of searches for cosmetics in Ukrainian has increased by almost a third. Now less than half of Ukrainians continue to search for the drug Chlorophyllipt in russian. Overall demand in the medical niche has increased by almost 9% year-on-year. The number of searches in Ukrainian is 22.8 thousand.




Visit Ukraine on social media: Telegram | YouTube | Instagram | Facebook | Twitter | TikTok




The number of Google queries in Ukrainian is growing


As a result of these changes, it is clear that Ukrainians have become more active in using the Ukrainian language to search for goods and services online. According to Promodo, the average number of search queries in Ukrainian is expected to increase from 25.8% to 30% in 2024.


How was the research conducted? 


The study covered the period from 2021 to 2023 and is aimed at identifying changes in users' language preferences.


The process involved analyzing search queries in 8 key categories: electronics, news, medicine, cosmetics, sports, alcohol, pet products, and children's products. 


The researchers collected a large number of specific queries, selected those that had identical wording in both Ukrainian and russian, and analyzed the frequency of Ukrainian and russian-language search queries over the past few years.

We remind you! Earlier, we wrote that a significant development in the use of the Ukrainian language on social media was noted in 2023. This trend demonstrates the growing interest of users in using their native language in the online environment and support for national cultural heritage. Find out more about which regions use Ukrainian the most.


Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.




Our recommendation for a safe and comfortable trip: 


Visit Ukraine Insurance - insurance for a safe stay abroad without unnecessary expenses;

Green Card - compulsory car insurance for traveling abroad;

Visit Ukraine Tickets - book tickets for buses, trains, and airplanes to/from Ukraine and between cities around the world;

Private Lawyer service - professional legal support on visa and migration issues;

Visit Ukraine Merch - buy patriotic clothing and accessories with worldwide delivery.




© 2018-2023, Visit Ukraine. Use, copying or reprinting of materials on this site is permitted only with a link (hyperlink for online publications) to Visit Ukraine.

All rights reserved.

Recommended articles

2 min

Cost of living Rental housing in Ukraine: how the real estate market changed in October

Rental housing in Ukraine: how the real estate market changed in October

As of October 2023, the residential rental market in Ukraine continues to show some important changes and trends. In particular, there has been a significant rise in rental prices in some regions. Find out more about the volume of apartment rental offers in Ukraine and price dynamics

06 Nov. 2023

More details

2 min

War Will there be presidential elections in Ukraine in 2024 and who can become a candidate?

Will there be presidential elections in Ukraine in 2024 and who can become a candidate?

Despite the fact that the law prohibits elections during wartime and the Ukrainian people themselves are against such measures, elections in Ukraine are being discussed almost all over the world. Find out if elections are possible in the spring of 2024 and whether Zelenskyy will become president for the second time

07 Nov. 2023

More details

3 min

BusinessUA Construction business abroad: experience of investor and developer Anton Taranenko

Construction business abroad: experience of investor and developer Anton Taranenko

Globalization and access to the international market offer construction companies competitive advantages. However, along with opportunities, there are also certain obstacles. Anton Taranenko, CEO of ANTA Group, an international developer with more than 10 years of experience in the real estate market, spoke in detail about the main trends in the global construction industry and shared the benefits of investing in construction abroad

07 Nov. 2023

More details

1 min

For refugees United for Ukraine renews free temporary housing program for Ukrainians: how to apply

United for Ukraine renews free temporary housing program for Ukrainians: how to apply

Free temporary housing for Ukrainian refugees abroad is available again. United for Ukraine has announced the resumption of its initiative to provide free housing for displaced persons from Ukraine who were forced to flee their homes due to the russian invasion. Find out more about the conditions of participation

07 Nov. 2023

More details